Their power is not distant and impersonal; it reaches
into every home,
and it works its will during nearly every waking hour. It is the power
that shapes and molds the mind of virtually every citizen, young or
old, rich or poor, simple or sophisticated. The mass media form for us
our image of the world and then tell us what to think about that image.
[See: Crimes of the (N.Y.) Times]
Essentially everything we know, or think we know, about events outside
our own neighbourhood or circle of acquaintances comes to us via our
daily newspaper, our weekly news magazine, our radio, or our television.
It is not just the heavy-handed suppression of certain news stories from
our newspapers or the blatant propagandizing of history-distorting TV
“docudramas” that characterizes the opinion-manipulating techniques of
the media. They exercise both subtlety and thoroughness in their
management of the news and the entertainment that they present to us.
As an example, consider the manner in which news stories are covered.
Which items are emphasized and which are played down, the reporter’s choice of words, tone of voice and facial expressions; the wording of headlines; the choice of illustrations all subliminally and yet profoundly affect the way in which we interpret what we see or hear. The columnists and editors remove any remaining doubt from our minds as to just what we are to think about it all. Employing carefully developed psychological techniques, they guide our thoughts and opinions so that we can be in tune with the “in” crowd, the “beautiful people,” and the “smart money”.
They let us know exactly what our attitudes should be toward various types of people and behaviour by placing those people or that behaviour in the context of a TV drama or situation comedy and having the other TV characters react in the Politically Correct way.
For all too many Americans (and Canadians) the real world has been replaced by the false reality of the TV environment, and it is to this false reality that his urge to conform responds. Thus, when a TV scriptwriter expresses approval of some ideas and actions through the TV characters for whom he is writing, and disapproval of others, he exerts a powerful pressure on millions of viewers toward conformity with his own views. And as it is with TV entertainment, so it is also with the news, whether televised or printed.
The insidious thing about this form of thought control is that even when we realize that entertainment or news is biased, the media-masters still are able to manipulate most of us. This is because they not only slant what they present, but they also establish tacit boundaries and ground rules for the permissible spectrum of opinion.
As an example, consider the media treatment of Middle Eastern news.
Some editors or commentators are slavishly pro-Israel in their every utterance, while others seem nearly neutral. No one, however, dares suggest that the U.S. government is backing the wrong side in the Arab-Israeli conflict and that it served Jewish interests, rather than American interests to send U.S. forces to cripple Iraq …Israel’s principal rival in the Middle East. Thus, a spectrum of permissible opinion, from pro-Israel to nearly neutral, is established.
Another notable example is the media treatment of racial issues in North America. Some commentators seem almost dispassionate in reporting news of racial strife, while others are emotionally partisan — with the partisanship always on the NON-white side.
Without exception, media spokesmen take the position that “multiculturalism” and racial mixing are here to stay, and that they are “natural and progressive“. Because there are differences in degree, however, most Americans (and Canadians) fail to realize that they are being manipulated.
Even the citizen who complains about“managed news” falls into the trap of thinking that because he is presented with an apparent spectrum of opinion, he can escape the thought-controllers’ influence by believing the editor or commentator of his choice. Every point on the permissible spectrum of public opinion is acceptable to the media masters…and no impermissible fact or viewpoint is allowed any exposure… if they can prevent it.
- The Media Uses These Powerful Tricks to Condition You to Accept Vaccines (talesfromthelou.wordpress.com)